I created the full visual and graphic identity of KULTIVI, a new digital TV channel launched by France Télévisions.
Aimed at 18-25 year olds, KULTIVI was made to cultivate a love for bold music, independent cinema, and subversive art.

The name comes from Esperanto, where kultivi means ‘to cultivate’, a nod to both open-mindedness and rebellion.

Visually, the identity draws from punk aesthetics, zine culture, and cult classics like The Rocky Horror Picture Show,
Something raw, electric, and cultural.